Clarity and confidence through the power of brand strategy and design thinking.

It all starts with meaningful strategy.

Internally, our work forges meaning in the belly of your business and shapes the culture for how you do things. We align everything around a big idea to inspire employees with a strategic narrative and weave brand-building behaviors into your company’s DNA.

It’s brought to life with transformational design.

Externally, our work supports your vision for market leadership by creating a strong and relevant brand. We’ll lock in your competitive difference so you can attract top-tier talent, reach new customers, and execute the brand across the most impactful parts of the business.

Brand design

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition. Whether your current brand is a thing of beauty, something you’ve outgrown, or something needed from scratch, our strategic thinking and actionable insights will reveal your brand’s opportunities for what’s next.

Brand Activation

We create compelling brand experiences across all touchpoints to delight and captivate audiences, stir emotion and earn brand loyalty. We pair big ideas with precision work—every detail and every design, all made with a mind to move people.

e-commerce store design

Project Human crafts online shopping experiences that are much more than a digital storefront; it’s a pivotal part of your brand strategy. Specializing in e-commerce store design, we skillfully create online experiences that resonate with your brand and your customers. Our design decisions are rooted in deep customer insights, industry-leading e-commerce practices, and CRO tests conducted by similar brands with comparable audiences. We’re not just designing a store; we’re crafting a journey that connects your brand to your customers, drives conversions, and fosters lasting relationships.

Are you ready to transform your business?


Xotic Performance